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Yolda Branding & UI Elements
The Brief
While creating a logo and a branding for Yolda, the main focus was to differentiate the firm within the sector by highlighting their technological advantages. The primary value Yolda was putting forward was: always forward looking, solving problems with innovation and remaining attuned to the needs of customers.
Logo
The minimal and geometric yet dynamically bold icon says that Yolda signifies always moving forward in the digital freight-forwarder realm. The combination of the classic color black and pink creates a unique harmony while positioning Yolda uniquely relative to its competitors: Yolda is serious and reliable while also introducing welcomed technological innovation to the field. As such, Yolda aims to be a pacesetter in this sector.
The Design Process
After designing the logo, color palette and main branding elements, I created a brand book for further usage of the logotype and branding elements, followed by designing the user interface with the wireframes that were created by my fellow UX designer. In addition, I designed the UI for the landing page and created the web style guide to be utilized during the development phase.